Professional Summary

Results-driven Content Development Manager with a proven track record of success in copywriting and strategic content creation. Offering a wealth of experience in coaching and mentoring cross-functional teams to produce compelling and impactful materials. Proficient in crafting engaging copy for diverse mediums, including white papers, video scripts, and digital content. Adept at implementing SEO best practices to optimize online visibility. Skilled in project management, collaboration with stakeholders, and maintaining brand consistency. Demonstrated success in mentoring teams, driving process innovations, and enhancing overall team efficiency.

Work Experience

Sedgwick (09/2019 - Present)

Content Development Manager / Copywriter

  • Crafted compelling content for a diverse range of deliverables, including white papers, video scripts, infographics, and compliance briefs, showcasing a versatile skill set in written communication.

  • Spearheaded process innovations, consistently recommending content workflow enhancements that resulted in an impressive team growth from two to four colleagues within a span of two years.

  • Successfully managed presentations across a broad spectrum of opportunity sizes, ranging from $500K to $2M+, with timelines varying from one week to one month. Effectively coordinated teams comprising five to 10 staff members, ensuring seamless collaboration and delivery.

  • Implemented SEO best practices in copywriting and content development to optimize online visibility, enhance search engine rankings, and drive organic traffic, resulting in measurable improvements in online presence and audience engagement.

  • Managed the content database and RFP response software, overseeing a team of 20+ proposal writers. This strategic oversight contributed to a remarkable 30% reduction in response times, enhancing overall team efficiency.

  • Developed clear and comprehensive standard operating procedure documents, demonstrating strong technical writing skills. Specialized in translating complex concepts related to SaaS products into accessible and user-friendly content for non-technical audiences, facilitating enhanced understanding and user adoption.

  • As a dedicated mentor, played a pivotal role in onboarding over 20 new team members, providing comprehensive guidance on product knowledge, business objectives, and best practices. 

  • Produced and executed two to four annual workshops, refresher training, and education sessions to align all teams with brand standards derived from meticulous audit results. This proactive approach ensured cohesion across diverse teams.

  • Maintained an internal SharePoint site housing a repository of 50+ collateral pieces for senior leaders. This centralized resource facilitated quick access to materials during client interactions, enhancing client communication and engagement.

  • Designed and implemented internal content initiatives to elevate employee product knowledge, delivering engaging materials that effectively communicated intricate product details and ensured alignment with business objectives.

  • Ensured precision and adherence to brand and style guidelines by meticulously editing and proofreading various content, guaranteeing a consistent and polished final product.

  • Fostered collaborative success by partnering with subject matter experts, designers, and strategic partners. This collaborative approach resulted in the creation of engaging and impactful copy across various mediums.

York Risk Services (08/2016 - 09/2019)

Sales Coordinator

  • Orchestrated end-to-end proposal planning, organization, scheduling, and management for company bid projects, ensuring a seamless and efficient process that maximized our chances of success.

  • Scrutinized proposals with meticulous attention to detail, ensuring absolute compliance with legislative standards, thereby enhancing the credibility and adherence of our submissions.

  • Vigilantly monitored industry trends and meticulously evaluated team sales performance against monthly goals, contributing to a proactive and data-driven sales strategy and optimization approach.

  • Excelled as a Salesforce administrator, providing invaluable support by creating comprehensive dashboard reports, sales pipeline management, and performance metric analysis, facilitating informed decision-making and streamlined sales operations.

University of Georgia (08/2014 - 05/2016)

Graduate Teaching & Research Assistant  

  • Expertly led engaging classes of 40-50 students in two courses—Introduction to Public Speaking and Interpersonal Communication—facilitating comprehension and practical application of the material. Conducted rigorous grading of assignments and conducted debrief sessions to foster continuous learning and improvement.

  • Spearheaded comprehensive administration of e-learning platforms, meticulously crafting and updating course portals to enhance the virtual learning experience. Proactively engaged with students online to ensure a seamless and interactive educational journey.

  • Authored impactful content, including peer-reviewed journal articles and a book chapter on institutional racism, showcasing a commitment to scholarly pursuits and contributing to the academic discourse. 

Education

University of Georgia 

Master of Arts; Communication